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In 1981, Alfons Meindl started a conversation with another company about boot and shoe waterproofing. 40 years later, the Meindl and GORE-TEX partnership is a story for everyone to celebrate.

There’s a multi-level campaign that’s being rolled out internationally via Meindl’s distributors and on to through the network of chosen Meindl retailers.

Here in the UK and Ireland, we’re busy sharing anniversary videos, images and technical drawings, alongside social content. We’re also working on evergreen website content including a partnership timeline.

We can’t wait for Meindl customers – now and in the future – to know that their dry feet are down to a 40-year collaboration that has gone from strength to strength.

As Lukas Meindl says, it’s a human success story that involves the work of thousands of employees – some of whom are already working on the next generation of technology.

Campaign Video

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